WhatsApp is the primary communication channel for businesses in markets like UAE, Saudi Arabia, Brazil, India, and LATAM. Currently, Boomerang supports WhatsApp mainly for loyalty card-related functionality. However, many businesses need the ability to use WhatsApp as a proper broadcast and customer communication channel — similar to how SMS and Email campaigns work today. Current Limitation Businesses are currently unable to: Send WhatsApp broadcast campaigns to customers Reach customers who haven’t installed the loyalty card yet Run promotional campaigns through WhatsApp Send bulk announcements, offers, reminders, or festival campaigns Use WhatsApp as an engagement and retention channel like SMS or Email This is a major limitation because, in many countries, customers are significantly more active on WhatsApp compared to Email or SMS. Especially in WhatsApp-heavy markets, this can become one of the most valuable features in the platform. If this would help your business too, please upvote this request so the Boomerang team can prioritize it