Feature requests

Gift cards aren’t just nice—they’re hugely profitable. Head up: Starbucks made $187+ million from gift cards that never got redeemed last year, oopsie daisy. If they managed to do that, why couldn't we take a bite out of this market for OUR clients? The gift feature is already here, but right now it’s unfortunately not usable. 🥲 With a few tweaks, it could be huuuge for both our agencies, our clients, and theirs, so please let's make this happen 🙌 Here’s what’s missing today and how to make it industry-standard: Submission Form ✅ The QR code scan → submission form works perfectly. ❌ Missing: an optional personal message field (“Happy Birthday!”, “Enjoy your day!”, etc.) — a basic but essential feature in the gift card world. ❌ Planning a visit currently requires typing date/time manually. We need a date + time picker to prevent errors and avoid ruining big moments like birthdays or anniversaries. Emails — Sender ❌ Today, the sender gets an email from Boomerang, not from the white-label agency. This breaks branding and trust. ✅ Fix: The sender confirmation email should come from the white-label agency domain. Emails — Receiver ❌ Subject line is too generic: “Your card”. ✅ Fix: Subject line should be personalized: “[Sender Full Name] sent you a gift card from [Company Name]” ❌ Sender field shows the white-label agency instead of the business. ✅ Fix: The email should show the client’s brand name (e.g., Super Spa). ❌ Email content is not personalized. If a personal message was included, it must appear inside the email. The CTA link (“Install the card”) currently shows as dangerous — this must be resolved by updating the source (currently flagged via DNS/Boomerang). The gift card email should include a visual banner or preview image of the card itself, to make it more human, fun, and engaging. ✨ With these improvements: The flow becomes standard, simple, safe, and intuitive. (look up Square) Emails feel personalized, branded, and trustworthy. Gift cards become a real driver of sales, loyalty, and new customer acquisition. With just these refinements, they’ll go from “unusable” to “unmissable.” Thaks y'all!

On the cashback card.

It would be great if the app could dynamically display the updated discount value (e.g., 25%) on the card during Happy Hour, instead of always showing the base discount (e.g., 5%). This would reduce confusion for customers and improve transparency.

The login page currently says: "Digital loyalty platform based on Apple Wallet and Google Pay" We can't change that from our dashboard as it's hard coded in by BM. WHY SHOULD IT BE CHANGED? 'Google Pay' took over 'Google Wallet' back in 2018, but in 2020 Google reverted to having a separate branding for storage of cards and passes, so they remarketed that separation under their old Google Wallet brand once more. Much like Apple has 'Apple Pay' and 'Apple Wallet', Google now has 'Google Pay' and 'Google Wallet'. WHAT GOOGLE HAS TO SAY ABOUT THIS Google Pay and Google Wallet are not the same; Google Wallet is the app you use to store digital items like payment cards, passes, and tickets, while Google Pay is the service that uses these stored items for contactless and online payments. Historically, Google Pay was a standalone app that has been phased out and replaced in many regions by the more comprehensive Google Wallet app, which now handles both storing digital items and enabling payments. What Google Wallet does: Stores Digital Items: It's your digital wallet for storing payment cards, loyalty cards, transit passes, event tickets, digital IDs, and more. Enables Payments: It provides the functionality to make contactless payments at stores and online payments where Google Pay is accepted. The historical relationship between the two: 2018: Google merged the original Google Wallet with Android Pay into a single app called Google Pay. 2020 onwards: Google began to transition away from the standalone Google Pay app and back towards the Google Wallet brand to consolidate its offerings. Today: The Google Wallet app is now the primary way to manage and use your digital cards and passes, replacing the functions of the standalone Google Pay app in many regions. In essence: Think of Google Wallet as your physical wallet and bag for carrying things. You put your cards, tickets, and other items in it. Then, when you want to pay or access something, you use the Google Pay service (often accessed through the Google Wallet app) to tap or complete the transaction.

Hello Team! Since our clients are taking the Date of Birth from their customers on sign up, the Age bar graph should update accordingly. This bar chart exists on their Dashboard but isn’t connected to customer data from the backend. I have seen some bugs of some data showing on those graphs but it should work for client’s whole database. This can help our clients identify which age demographic is frequently visiting on their business and helps in many other different ways. Similarly, other Customer Profile Bar charts that already exist on the Dashboard should work as well according to all database.

I’d like to request a feature that allows us to see when each sub-account last logged in to their account. Having visibility into login history would help us: Monitor how active our clients are on the platform. Identify inactive users who may need extra support or engagement. Better understand usage patterns and improve retention.

This will allow more types of sequences to be built. For example, we issue a customer X points on the condition that the customer visits in the next Y days. However, if they do not visit, then we can remove those points.

It would be very valuable to have the option to set up automatic predefined push notifications for each membership tier. For example, if cards are being used as employee IDs, each department (or even remote workers) could be assigned to a specific tier. This way, we could configure targeted communication that goes directly to the right group of employees. This feature would make segmentation much easier, ensuring that notifications are always relevant to the audience, reducing manual work, and improving overall communication efficiency.

Currently, push notifications always open the card inside the app. We’d like to propose an enhancement that allows attaching a custom link to a notification. Why this matters Gives businesses more flexibility in directing customers to specific content. Could be used to drive traffic to promotions, booking pages, menus, or external campaigns. Improves overall engagement by connecting notifications directly with tailored destinations. Proposed behavior When creating a push notification, add an optional field to include a custom URL. If filled, tapping the notification would open the provided link. If left empty, the default behavior remains (opening the card). This would provide the best of both worlds: ✅ Backward compatibility with existing flows. ✅ Extra power for businesses that want more control over the customer journey.

Every visit tells a story. Maybe they bought a product, mentioned an allergy, or shared a preference that could change how you serve them next time. Those details are gold — but right now, finding them is like looking for an egg during the easter hunt, even though I don't have a chicken. To retrieve a single note, AS OF TODAY, we have to scroll back through the client’s history, find the exact visit, open the details, and hope it’s the right one. That’s time you could spend actually serving your clients. Imagine instead: a simple “Notes” button right at the top of the client’s profile. One tap, and you see every note ever added — neatly timestamped, fully editable, and easy to delete if needed. 🗂 A clean history of insights at your fingertips 🤝 Ultra-personalized service made effortless 💰 More opportunities to upsell and delight every client When businesses remember the small things, clients feel it.