Unfair Competition ‼️READ AGENCIES
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Kevin Fletcher
I want to express my frustration, because it's what all agency owners think about ads like these, and it's infuriating. I saw this ad on social media.
It's perceived as unfair that Boomerangme offers absurd plans only to new agency users, with people like this offering plans at prices even lower than what long-standing agency users (the first to trust Boomerangme) pay ($259 USD/month + $15 for an additional sub-account). The cost doesn't even reflect the price this guy is selling a plan for!
This puts agencies that trusted Boomerangme when it was just starting out in the market in a very bad position, and our clients who see ads like these see us as scammers. It's necessary to establish price limits for fair competition (like Go High Level does), because it's unsustainable to continue if Boomerangme offers ridiculous plans to new users just to get new agencies, and these new users then offer Boomerangme practically giving away access to the platform at absurd prices. They can't do this to long-time customers who trusted the brand from the start.
Because even paying for the annual agency plan (which is the only promotion they allow us to access) doesn't make it any easier to compete with this.
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kaleel John
How do you know that this is a Boomerangme Agency? There are many companies out there that are not associated with them.
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鄭有谷
kaleel John If you are attaching it, it is because it is boomerangme. Familiarize yourself with the features and the registration page.
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kaleel John
鄭有谷
I'm very familiar. There are many companies out there and some of them look like BM. I've been down this road before with another company and was told by BM that the reseller was not one of their own, even though it looked the same.
Pablo
I agree. There should be a price range between each package so that there are no such situations that damage the market out of necessity and fear of offering the service at ridiculous prices.
NAG OC
I totally disagree 😊 I believe every agency has the right to price their services based on their own market and the value they offer. Some agencies also provide additional services, which naturally means they need to have different pricing.
I actually had the same concern when I first started, and I raised it with Mike. At the time, I wasn’t happy with the reply I got, but after a couple of years, I realized that Mike had a valid point.
At the end of the day, it’s better not to worry too much about others’ prices and instead focus on making more sales, getting out into the field, and competing confidently with local competitors in your area.
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Dan
I agree with this, we need this type of "security" or regulation to continue with white label products, otherwise it doesn't make sense.
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Sumolingo
They are based in LATAM and they can offer those prices because of geo arbitrage. Your only solution is to not compete solely on price
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Kevin Fletcher
SumolingoYes, but Boomerang offers these kinds of deals to all new users, even those in the US, other higher-ticket countries, or Latin America, putting existing customers who are still trying to acquire new ones at a significant disadvantage.
It's perfectly fine not to compete on price; that's how it should ideally be. However, it's not right that the base price charged to some customers is lower than that of others. The market has to adapt to these ridiculously low prices, and if a new user charges less than what a sub-account costs you, what's the point of reselling the service when you acquired the white-label service beforehand? There should be a fair base and competition, at least in this respect.
Robert
Sumolingo So what your saying is that because they are based in LATM and I am based in the US, I should pay more for the same tech? Thjis feels like Geographical discrimination. Could you imagine what would happen if 50% of US and EU Boomerang clients left over this? Boomerang should set a FLOOR price for their services and all agencies must respect the floor pricing in order to have access to the system.
Gregory
Robert "...So what your [you're] saying is that because they are based in LATM and I am based in the US, I should pay more for the same tech?..."
With all due respect, it's not about "geographical discrimination."
It's about market potential.
You can't seriously expect prices in a country where the average monthly income is $400 to be the same as they are in a country like the USA where the average monthly income is $5,220.
I'm ok with a regional/per country cost floor like GHL does. But to get angry because Latin America is paying less than the USA or EU is, is not logical my brother.
Robert
Gregorywith all due respect you are trying to say that be lowest level employee in Colombia is the potential customer, that is an unrealistic example or representation. The companies in LATAM who are using this software are not making $400/mo =. Lets make sure we compare apples to apples. Also, the cost of living in the US, is 5-8 times greateer than that of Colombia. So it is all realtive.