Need of “Unsubscribe link” option to be compliant with CANSPAM act of US
planned
V
Vikram
We need to add an unsubscribe link as a merge field when creating a mailing (email) and add to a "do not contact" segment anyone who click the unsubscribe link.
Any thing that can help put a contact as do not disturb like it’s done in GHL can help us from getting marked as spam, if the email is not desired by the customer.
Photo Viewer
View photos in a modal
S
Sumolingo
It's even more important now with the release of automation designer
Nadezhda Nagaeva
marked this post as
planned
Marco Enespana
I'm coming back to this because i think the unsubscribe link should go to a "profile center" where user can select to unsubscribe from one or all channels (sms, email. push and every other channel available)
Daniel
Agreed, now that we have the consent check box this would be the next logical step towards making boomerang compliant.
Should also have something for SMS of this nature to detect stop words while we're at it. And also a DND or unsubscribe status mechanism for the contacts themselves so we can see the status and also manual unsubscribe.
There may be a win in this also for encouraging people remain subscribed, where we could have the option of unenrolling a person from the reward program altogether if they unsubscribe from marketing associate to the card or account (this could also help make it clear that the unsubscribe status could be per card so that they could unsubscribe from one campaign but still be enrolled to others).
Tetiana Kremnova
Daniel i'm not sure about unenrolling a person from the reward program if they unsubscribe. I agree the unsubscribe status should per card.
Marco Enespana
C'mon folks sending emails without the unsubscribe link is spam!
Tetiana Kremnova
Also, very important, since those are plain text messages the unsubscribe link could end up being veeeeeery long so please consider shortening the link like you do for takecards link. For example: optout.email/[CustomerEmailAddress] (BTW optout dot email is an available domain).
Tetiana Kremnova
Here's the CAN SPAM doc: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
Tetiana Kremnova
and BTW to be super clear, the unsubscribe link has to work regardless of the SMTP service chosen.
V
Vikram
Tetiana Kremnova Excellent points. Dear devs, please do keep these suggestion in mind while creating this feature.