Valentin
🍗 Imagine this: Sofia, 28, walks into La Petite Rôtisserie on a rainy Thursday evening. Marc, the owner, greets her warmly and hands her a table card with a smile:
“Scan this QR code — spin our Wheel of Fortune, you might win something special.”
Curious, Sofia scans. She’s asked to leave a quick Google review first, which takes her less than a minute.
Then the wheel spins on her phone — click, click, click — and lands on “Free Drink — valid for 7 days.” She laughs, saves the coupon to her wallet, and enjoys her dinner.
Three days later, she’s back — this time with a friend. She redeems her free drink but ends up ordering starters and mains too, spending far more than the gift she received. Marc recognizes her on the TapCards dashboard, adds a quick note about her “love for spicy lamb,” and invites her into the loyalty program. One spin transformed Sofia from a passerby into a loyal customer who brings others with her. 🙂‍↕️
Here’s how it would work in practice:
1️⃣ Creation Flow (Dashboard):
  • New “Minigames” icon lets clients create a Wheel of Fortune.
  • Clients define:
-> The objective (e.g., collect Google Reviews, TripAdvisor reviews).
-> The prizes (e.g., 15% off, free drink, free meal, “no win”).
-> The probability of each prize.
-> The design (colors, style).
  • Each prize links directly to an existing coupon card in the dashboard.
2️⃣ User Flow (Players):
  • Customer scans a QR code → lands on the Wheel.
  • Before spinning, they must complete the objective (e.g., leave a review).
  • They spin once (default) and win a prize.
  • Redemption links straight to the relevant coupon signup page.
3️⃣ Controls & Rules
- Default: play once.
- Optional: multiple plays, date restrictions, expiration settings.
- Anti-abuse protection: no duplicate coupons for the same person.
4️⃣ Retention Impact
- Short-expiry coupons (e.g., 7 days) drive quicker repeat visits.
- Freebies lead to upsells (a free drink → food order).
- Over time, winners become loyalty members, fueling a cycle of acquisition + retention.
✨ Other loyalty software companies are already proving the value of gamification in hospitality + else — platforms like "Playzo.io" and "Heypongo.com/jeu-marketing" show how powerful it can be. With Boomerang, we can bring this strategy in-house and tie it directly into loyalty cards, creating measurable results for our clients... I mean it. I've built a homemade solution, and after trying it, it got more than 110 reviews for a client in 1 month. Let's get it done so we can give insane results to our clients, please!
PS: I can provide all of the blueprints to the devs if necessary (it's compliant with Google's TOS)