Valentin
Gift cards aren’t just nice—they’re hugely profitable.
Head up: Starbucks made $187+ million from gift cards that never got redeemed last year, oopsie daisy. If they managed to do that, why couldn't we take a bite out of this market for OUR clients?
The gift feature is already here, but right now it’s unfortunately not usable. 🥲 With a few tweaks, it could be huuuge for both our agencies, our clients, and theirs, so please let's make this happen 🙌
Here’s what’s missing today and how to make it industry-standard:
Submission Form
✅ The QR code scan → submission form works perfectly.
❌ Missing: an optional personal message field (“Happy Birthday!”, “Enjoy your day!”, etc.) — a basic but essential feature in the gift card world.
❌ Planning a visit currently requires typing date/time manually. We need a date + time picker to prevent errors and avoid ruining big moments like birthdays or anniversaries.
Emails — Sender
❌ Today, the sender gets an email from Boomerang, not from the white-label agency. This breaks branding and trust.
âś… Fix: The sender confirmation email should come from the white-label agency domain.
Emails — Receiver
❌ Subject line is too generic: “Your card”.
âś… Fix: Subject line should be personalized:
“[Sender Full Name] sent you a gift card from [Company Name]”
❌ Sender field shows the white-label agency instead of the business.
✅ Fix: The email should show the client’s brand name (e.g., Super Spa).
❌ Email content is not personalized.
If a personal message was included, it must appear inside the email.
The CTA link (“Install the card”) currently shows as dangerous — this must be resolved by updating the source (currently flagged via DNS/Boomerang).
The gift card email should include a visual banner or preview image of the card itself, to make it more human, fun, and engaging.
✨ With these improvements:
The flow becomes standard, simple, safe, and intuitive. (look up Square)
Emails feel personalized, branded, and trustworthy.
Gift cards become a real driver of sales, loyalty, and new customer acquisition.
With just these refinements, they’ll go from “unusable” to “unmissable.”
Thaks y'all!