Hi team, the internal rating system is ok to have but we all know that the real value for local businesses is to collect customer reviews on Google, Tripadvisor and so on.
Right now to leave a review on Google you have to first leave a feedback in the internal rating system and then you are redirected to an external platform.
People don't have time for this, it's already a success if we convince them to leave a review!
If we ask them to double their effort we could lose the benefit of the review and i honestly prefer to lose the internal feedack than a Google review.
For that reason I suggest to bypass the internal rating system (at least) when choosing custom feedback link so that people could directly an external platform of our choice.