“Birthday Gift Redeem” Button on Scanner App
planned
Valentin
It’s their big day. Out of all the places they could have gone, they chose your store to celebrate their birthday. That says a lot — and it’s worth knowing.
That’s why adding a dedicated "Redeem Birthday Gift" button directly in the TapCards scanner app would be a game-changer.
✅ You’d be able to track exactly how many customers came in on their actual birthday
🎁 You’d get insights into how effective your birthday push notifications and rewards are
💬 And most of all, it lets your team give special attention with a simple scan
Birthdays are emotional touchpoints. Being part of that moment creates loyalty that no marketing campaign can buy.
Let’s make it simple, trackable, and impactful — with one tap.
Nadezhda Nagaeva
planned
D
Digital
birthday bookings can't always be arranged for the exact date of someones birthday, so YES to the idea in principle, but NO to restricting it to only their exact birthday date - accommodate this by having the extra button appear a few days (or even a week) either side of their birthday
Valentin
Digital why would you do that, I'm intrigued?
The whole idea behind this was to get the client to come to the shop for the most important day of their life! I don't know where you live, but in France, we have many restaurants that give us free food under the condition that this is our birthday (we just need to show them our ID card). Given that 99% of people would come up with their friends, it's beneficial to the restaurant to do so ;)
D
Digital
Valentin please re-read what i said:-
i understand the birthday concept for restaurant owners thats why i agree with everything you said EXCEPT for a set date for people to claim their birthday meal and thats because not everyone is able or willing to go out on the exact day of their birthday.
whereas most people are willing to go out the w/e before or after their b/d.
the restaurant doesnt care when birthday boy comes in so long as he comes in....
they especially dont care if he brings 8+ frinds with him at w/e as opposed to not coming in at all because his birthday was a midweek night and he couldnt raise enough interest from friends / family who dont go out on 'school' nights.
Valentin
We could keep it simple:
1 extra button with a different colour within the scanner app that ONLY would appear if a client has their birthday on X day.
+ stats on the client's dashboard displaying the impact it has
Marco Enespana
Valentin how does this would work? I mean to get the button to appear you have to scan another card so when scanning that other card you should see the birthday reminder?
Valentin
Marco Enespana It'd be on whatever card the client is using.
If John has his birthday today and comes for a coffee, the scanner would display another button directly on the scanner "redeem birthday gift"
Even if John has several cards at the coffee shop (e.g. coffee / food), as long as John used his birthday redemption gift, he couldn't trick the system!