Tetiana Kremnova
With "financial data" i mean:
  • loyalty revenue
  • cost of loyalty program
  • customer lifetime value
  • loyalty ROI
Imagine you onboarded a client that after X days show $0 loyalty revenue, it probably means that he didn't start using the product.
I could use the loyalty revenue amount as a trigger to start an email sequence or to notify a sales person that will get in touch with the customer and help him.
In a 14 days trial we want to show the value to the customer as soon as possibile.
Another way i could use the loyalty revenue amount as a trigger is to upsell other agency services after the client got traction.
Other data like loyalty ROI and customer lifetime value could be used to contact clients and ask them for testimonial because of their resulsts, interview them (like you guys do in the beginning of the webinar) to share their strategies on how hey got such amazing results.
At the very least please give access to loyalty revenue data.