Francisco
I want to emphasize a critical enhancement that could significantly elevate the analytical power for us and each of our customers: the inclusion of the "Transaction Amount" in the Excel export data of each loyalty card.
Currently, the exported data provides crucial information on card instalations, consumption, points given and usage, which are indeed valuable. However, without the "Transaction Amount," the dataset is incomplete, limiting our ability to conduct comprehensive analyses. The addition of this data point would not only provide a fuller picture of customer behavior but also enable businesses to make more informed decisions, optimize loyalty programs, and ultimately drive revenue growth.
By including the "Transaction Amount," we unlock a new level of insight, allowing users to:
  • Perform detailed revenue analysis: Understand how much each card is truly contributing to the bottom line.
  • Enhance customer segmentation: Identify high-value customers based on their transaction history.
  • Refine marketing strategies: Tailor promotions and offers with precision based on actual spend data.
This small enhancement could have a profound impact, transforming raw data into actionable intelligence. It’s a simple yet powerful upgrade that aligns perfectly with the platform’s commitment to delivering cutting-edge tools for customer loyalty management.
I strongly encourage the team to consider this feature as a priority. It’s a very simple and small addition that promises a huge impact on the value and usability of the exported data.
August 26, 2024