✨
New Features
πŸ“Š
Extended UTM Tracking
The system now captures all URL query parameters β€” not just
utm_source
β€” when a loyalty card is issued. Parameters like
utm_medium
,
utm_campaign
,
utm_content
,
utm_term
,
fbclid
, and any custom parameters are stored on the card. Dedicated indexed columns enable fast analytics queries. The data is exposed in API responses, webhooks, and exports.
πŸ›
Bug Fixes
πŸ“‰
RFM Segment Calculation Mismatch
Fixed a discrepancy where the number of clients shown in an RFM segment didn't match the actual results when filtering by that segment.